Written by Biz Photography Admin on March 28th, 2010

Blogging 5 Ways to Attract Clients

5 Kinds of Blog Posts
That Attract Clients
via FreelanceFolder by Lexirodrigo on 3/19/10

Many times I am sent an article that just is perfect and usable exactly the way it is.  Sometime I have to research and work the information into my subject matter. This article is perfect just the way it is, and was shared with me. I am passing it on to share with you.  It is worth the read.

By now, you should already be familiar with the many benefits of
blogging for freelancers. But, are some types of posts better than
others for attracting clients?  I think so.
Below are five types of posts that seem better than others for either attracting prospects or turning prospects into clients.

1. Case Studies
In a case study blog post, you describe a specific project you
completed for a client, what the goals were, what strategies you
implemented, what results you got, and how your readers can do the same for their business.

This type of blog post is almost directly promotional of your services. It demonstrates that you know what you’re doing and that you get concrete results for your clients.

When publishing a case study, remember to change the client details to protect your client’s privacy. And so as not to be overly promotional, identify the take-away lessons for your readers.

2. How-To or Tutorial In this blog post, you show your readers how to do something, step by step. This type of blog post lends itself very well to a video blog, particularly to demonstrate a particular software or other visible process.Your readers may decide to skip the trouble and hire you instead.

3. Review of Products/Services
Reviews tend to be traffic magnets. Web savvy individuals almost always Google reviews of a product or service before they decide to buy it. Your review will be particularly weighty if you don’t stand to make monetary gains from it (that is, you’re not an affiliate or owner of the product/service).

To write a good review, make sure to include:

- A general description of the product/service
- A photo, illustration or even video depiction of the
product/service
- Your thoughts on a product/service
- Who can benefit from it
- How your readers can make the most of it, if they buy it
- Alternatives to the product/service 4. Special Offers
This type of a blog post is particularly useful when you’re having
a “slow season” (a term I prefer over “famine”). This is probably
the most promotional type of blog you could publish, because
you’re calling out for clients.

Your offer could include free consultation, a limited-time discount, or a special bonus (such as a free report, design, or other digital
product relevant to your service) for every client who avails of a
particular service.

5. Opinion Pieces on Upcoming Trends
Like the case study post, the opinion post has the potential to
showcase your expertise and give you authority status in your field.
However, this will happen only if you write the post properly. To do
so, you have to keep abreast of developments in your industry, provide a unique insight, and possibly provoke an in-depth discussion.

Although an opinion post entails plenty of preparation and thought,
it’s definitely worth the effort.

Don’t wait until a slow season to publish these client-getting posts.
Schedule them into your blog editorial calendar regularly. Of course,
you don’t want to do them too often. Intersperse them with purely
informational posts.

And That’s it -  Mary